Published by: PENGUIN BOOKS LIMITED
Author: Godin, Seth
Number of pages: 323
Group: BUSINESS - GENERAL
ISBN: 0141030534/9780141030531
User level: All
Objective: Reference
Date Published: June 2007
 RRP £8.99 Save 30%
  Our Price £6.29

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As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years.

Includes:
Clinging to Your Job Title?
The Persistence of Really Bad Ideas
The Seduction of 'Good Enough'
Judging a Book by its Cover
Do Less

Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'