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 Easyjet: The Story of Britain's Biggest Low-Cost Airline: Updated and Revised Editon

 

Published by: AURUM PRESS
Author: Jones, L
Number of pages: 0
Group: BUSINESS STRATEGY - CASE STUDIES
ISBN: 1845132475/9781845132477
User level: All
Objective: Paperback
Date Published: April 2007
 RRP £7.99 Save 30%
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  Book Information

EasyJet has always been a colourful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is the first full account of easyJet's business success, the flamboyant stunts it has used to steal a march on its competitors, and the wider social changes its cheap flights have brought about. 248 pages. Updated and revised edition. Paperback