| Easyjet: The Story of Britain's Biggest Low-Cost Airline: Updated and Revised Editon | ||
| Special Order | ||
| Book Information | |
| EasyJet has always been a colourful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is the first full account of easyJet's business success, the flamboyant stunts it has used to steal a march on its competitors, and the wider social changes its cheap flights have brought about. 248 pages. Updated and revised edition. Paperback |