| This book is a practical guide to handling media contact. It starts at first contact with a journalist and goes right through to discussing how to follow up an interview. The book looks at print, radio, television and online journalism. There’s a chapter on crisis management and one on interviewees’ legal rights.
Can you quote me on that? describes techniques for handling a variety of interviews successfully, from the visit to your office by a trade journalist, through expected and unexpected telephone interviews, via calls from newspapers and magazines, radio interviews, phone-ins and discussion programmes, to the range of television experiences, including the camera crew at the office, the studio-based interview and the remote studio.There is a chapter on effective interview preparation.
This book is designed to convey an understanding of how journalists work and how to work with them for mutual benefit. There are answers to a range of frequently asked questions, from “How can I avoid being misquoted?” right through to “What if they don’t ask the questions I want to answer?”The book discusses the subtle techniques that can be used to steer an interview in a favourable direction, and suggests ways of handling not only difficult questions, but also stupid and ignorant questions.
There is also advice on how to go about forming mutually beneficial long-term relationships with key journalists.This is a practical guide written by a journalist about journalists and it delivers an understanding of how journalists think and why they think that way.The book is a media-training course in its own right. |
Biting the hand that feeds IT 
Published by: HARRIMAN HOUSE