Biting the hand that feeds IT

The Register


Static Product Information Page

 eTourism: Information technology for strategic tourism management

 

Published by: LONGMANS
Author: Buhalis, Dimitrios
Number of pages: 360
Group: GENERAL
ISBN: 0582357403/9780582357402
User level: Beginner/Intermediate
Objective:
Date Published: November 2002
 RRP £38.99 Save 0%
  Our Price £38.99

Special Order

See the latest price and availability.


  Book Information

This book addresses the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries. By exploring the new technological trends it provides a solid basis for analysing the impacts of the Information Communication Technology (ICT) revolution on the tourism industry. The book adopts a strategic management and marketing perspective for tourism enterprises and destinations. It suggests that ETourism revolutionizes all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders. It additionally focuses on how ICTs are employed in airlines, hotels, travel agencies, tour operators and destinations management organizations. The book demonstrates that tourism ICTs increasingly determine the competitiveness of the organization, and therefore, they are critical for the competitiveness of the industry in the longer term.

The book is aimed at advanced undergraduate and postgraduate students in business, tourism and hospitality programmes that need to explore how they can use ICTs in a strategic context. It is also anticipated that researchers and practitioners will find it useful and stimulating.

Features and benefits:

  • Strategic perspective demonstrates the contribution of ICTs to the competitiveness of tourism organizations and destinations

  • A wealth of international examples ensure global application and relevance

  • Extensive use of case studies and illustrative examples demonstrate the link between theory and real world tourism situations
  • Discussion topics encourage students to analyse further the information covered
  • Extensive bibliography and further reading encourage more advanced study
  • Associated website featuring up-to-date FT articles and power point slides create a comprehensive teaching and learning package.
Dr Dimitrios Buhalis is Course Leader of the MSc in eTourism and Director of the Centre for eTourism Research (CeTR) at the University of Surrey. He is also Adjunct Professor at the Institut de Management Hotelier International (Cornell University - ESSEC Business School) in Paris.  He serves as Vice President of the International Federation of Information Technology and Tourism (IFITT) and has chaired several ENTER conferences. He regularly works as adviser for the World Tourism Organisation, the World Tourism and Travel Council and the European Commission.