Published by: WILEY
Author: Newman, Michael
Number of pages: 268
Group: SALES & MARKETING - MARKETING
ISBN: 0470821868/9780470821862
User level: All
Objective: Reference
Date Published: January 2006
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This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.