Published by: PRENTICE-HALL
Author: Shank, Matthew
Number of pages: 500
Group: SALES & MARKETING - MARKETING
ISBN: 0131293850/9780131293854
User level:
Objective:
Date Published: September 2004
 RRP £46.99 Save 0%
  Our Price £46.99

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What makes this Sports Marketing textbook different?

• Business Perspective
• Strategic Approach
• Spotlight on Ethics
• The Most Current Examples

Teaching resources available at www.prenhall.com/shank