Published by: WILEY
Author: Holden, Greg
Number of pages: 382
Group: INTERNET - BUSINESS
ISBN: 0764583344/9780764583346
User level: Beginner/Intermediate
Objective: Reference
Date Published: March 2005
 RRP £15.99 Save 32%
  Our Price £10.87

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• Delivers all the know-how would-be online entrepreneurs need to get their business off the ground, from identifying a market need and choosing a Web hosting service to securing transactions and attracting customers
• The book has been fully revamped with new coverage of setting up Amazon, Yahoo!, and other storefronts; running an eBay business; building profits via affiliate programs and middlemen; improving rankings on Google and other search engines; securing sites with firewalls; monitoring site traffic; and blogging
• Completely updated throughout, with new profiles of successful online businesses, a revised directory of Internet business resources (now available on the book's companion Web site), and the latest on advertising techniques and legal and tax requirements
• Contains helpful examples of businesses that survived the dot-com bust and continue to thrive, plus examples of strategies to avoid