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 Attention Economy, The

 

Published by: HARVARD BUSINESS SCHOOL PRESS
Author: Davenport, Thomas H; Beck, John C.
Number of pages: 272
Group: BUSINESS STUDIES
ISBN: 1578518717/9781578518715
User level:
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Date Published: August 2002
 RRP £12.99 Save 0%
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  Book Information

Thought provoking
-Time Magazine

Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail!

"A worthy message"
-Publishers Weekly

AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author of Process Innovation and Working Knowledge, Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.