Published by: ROCKPORT
Author: Heartfield, J
Number of pages: 160
Group: INTERNET - BUSINESS
ISBN: 1592530532/9781592530533
User level: Beginner/Intermediate
Objective: Reference
Date Published: May 2004
 RRP £27.50 Save 34%
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Because the Web is still a new phenomenon, we as users and hosts are just realizing what does and does not work online and how we can get the most out it. Like CD-ROMs or any other medium, it is not effective for every purpose but what we are learning is that it is a very effective tool for small companies who do not have big marketing budgets or large distribution networks. It is an incredibly cost effective tool since it can be easily updated frequently (unlike printed pieces) and with the right content, small companies can reach a customer base that would not be possible for them with out the Web. Additionally, they can do this without investing a huge amount of time and money in marketing and customer relations. That being said, putting together the right package can be a real challenge – information and navigation systems that work for a big company may not be right for a small one. The two main design issues that small companies struggle with are:

• What should I offer in terms of content?
• How do I organize and build a Web site that my customers can navigate and is effective for my business?

This book will help small companies sculpt their content and build navigation systems that meet their specific needs, and maximize the site’s potential.