| In the 21st century, you need to be able to successfully combine both print and Web technology in your work to ensure that your clients have the most cohesive branding possible. This book will show you how.
Design Alliance demonstrates various strategies for blending traditional and interactive media to create strong and responsive communication plans—brands that are relevant, credible, authentic and connect with consumers on an emotional level.
In 15 image-intensive case studies, you’ll see how designers have created brands that convey a company’s personality through a flexible “toolkit” of communication elements including print, packaging, environmental, interactive CD and Web design. The branding challenges are diverse—from banks to ballets, from reviving century-old brands to bringing revolutionary new concepts to life.
Each firm discusses their unique core design process—from Monigle Associates’ “brandscaping” to The VIA Group’s holistic, cross-disciplinary approach—as well as the specific details of the featured project. Each case study is highly illustrated, including various explorations of the logo, Web pages, signage, stationery and giveaway items.
By immersing you in the inspirational products and processes of these cutting-edge designers, Design Alliance will help you adapt and develop your own unique ways to strengthen your clients’ brands, their customer communications and, ultimately, your own business. |
Biting the hand that feeds IT 
Published by: HOW DESIGN BOOKS