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 Strategy Maps

 

Published by: HARVARD BUSINESS SCHOOL PRESS
Author: Davenport, Thomas H; Norton, David P
Number of pages: 432
Group: BUSINESS STRATEGY
ISBN: 1591391342/9781591391340
User level: All
Objective: Reference
Date Published: March 2004
 RRP £19.99 Save 0%
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  Book Information

Strategy Maps takes readers to the next level of precision in strategy implementation

Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton’s ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively.

Offers a visual cause-and-effect explanation of what’s working and what doesn’t in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.