Biting the hand that feeds IT Biting the hand that feeds IT 
| Location & Personalisation: Delivering Online & Mobility Services | ||
| Special Order | ||
| Book Information | |
| The world is charging towards the new network technologies of broadband and 3G and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these technologies. With a combination of overview papers, detailed technical case studies and a deep understanding of actual implementation of these services within a telecommunications environment, this book will help those wishing to deliver improved services based on these capabilities. Other key topics covered include CRM and content management. |
Published by: IEE PUBLISHING