| Managers of today seem stuck on single issues or themes in the way they run and plan for their companies. In this groundbreaking book, Robert Heller argues you need the very opposite of single-theme management for survival in the 21st century. You need "fusion management," which combines the thrust of Western management for certainty and novelty with the Eastern knowledge that nothing in human affairs is sure, and that management is essentially a human, not scientific activity. Moreover, the fusion manager must accept paradox as part of everyday business life. Thus, fusion management is about blending and combining—the short, medium, and long term; discipline and freedom; commercialism and humanity; global with local; and taking chances and avoiding great risk. |
Biting the hand that feeds IT 
Published by: PROFILE BOOKS